The Final Stretch, page-43

You've put my optimism in check smac. The reason for my optimism is the fact that this will be a first for P&G and the world with our micro array technology, it will be incorporated into multiple products and now testing is being carried out in multiple geographical locations and to top it all off the technology itself remains under extreme confidentiality it appears to be a large undertaking. P&G will want to capitalise as soon as they can while the competition have not caught up but I could be completely wrong if they take the deprivation route. It appears to me as though it is a culmination of all of the product releases we've had with P&G and i'm sure they would classify it as a disruptive technology, either way as you already can tell I hold high hopes for this as I believe it will be a league above our boosters and magnemask offerings.