The Flywheel and the Whale, page-11

The Cricket Australia deal revealed Linius has a new product for large scale Archives - or technically speaking, a new version of its original product for racing.com.

It's a business to business product that lets practically anybody regardless of technical skill to make videos with the ease of LVS' search, edit and publish capabilities. Indeed, JB mentioned some of Cricket Australia's videos will be between 30 to 90 minutes long.

The significance of this new enhanced product hasn't been discussed yet, but it's worth raising this turning point.

Essentially it means the Cricket Australia deal is not business to consumer yet, although that application is in the cards.

Cricket Australia editors will be using LVS to produce highly polished finished videos which integrate numerous clips from a large archive.

Think TV quality production slickness.

No mistakes, nothing irrelevant.

Only pizazz. Maybe even insert some powerful or mood music in the background?

So, in addition to personalized highlights (A-Leagues, Wolves, Brugge), Linius has another product that had enough appeal for Cricket Australia to sign.

It doesn't seem to be part of the SwanBay partnership either. It's not MatchVision.

It's Linius' Archive Search & Edit.

And Linius get almost half the sponsorship & ad revenue.

And all the sponsors and advertisers are already lined up; no chasing or wooing. They are already there in place and asking for new content.

This is massive and Cricket Australia is only the tip of the iceberg.

Could the EPL be coming down the archive pipeline -as distinct from personalized highlights (EFL)?

Pumping?

Well, the English Premier League is within IMG's umbrella via their mutual partnership - PLP.

Is IMG the logical whale?

I dismissed this article directly below initially because until now Linius was focused on Business to Consumer personalized highlights.

Premier League and IMG renew production partnership - SportsPro (sportspromedia.com)

"More original, video on demand (VOD) friendly content is also in the offing from next season with the launch of ‘PL Originals’, which will focus on documentaries, lifestyle interviews and archive programming. Digital content will be part of this strand, with two to three digital films produced each week."

It's not just the EPL either. Every single IMG/Endeavor sports archive would be a potential Linius customer - including English Super Rugby, PGA and the UFC.

2 products: B2B Archive Search & Edit (Linius) and B2C personalized MatchVision (Linius/SwanBay).

This is bigger than I first thought.

Imho