That's certainly true of the NFL, where right holders' carve off individual days of the week, but this is what IMG specialize in; IMG are the industry's middleman with well-oiled tentacles reaching into the offices of the biggest sporting leagues in the world. Their reach extends to the NFL, too.
IMG is the key.
So if IMG is the whale, the only question that remains is do IMG enter the picture as the number 1 shareholder or as a commission based on-seller?
Gltah
The Flywheel and the Whale, page-289
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