It's a good discussion, but it's not just IMG, is it?
Any conversation about reach should include Endeavor, IMG's owner.
On top of what archive rights IMG Replay can furnish - including the EPL and the Olympic Archives no less - Endeavor is very connected with the American giants via its streaming.
The NFL, NBA & WWE are as big as it gets & Endeavor are already in the door.
Plus, the NFL are a meaningful shareholder in Endeavor as well.
I'm not disagreeing with you about the rights complexity of the super larger players such as the IPL & NFL.
It's all connected & Endeavor by their own admission (from their last conference call) are repositioning to focus on the role of "the middleman".
Not every sports library is complex either, for example, Cricket Australia for games played in Australia. As another example, WWE own their entire archive library, too.
No rights issues there.
Moreover, Tottenham on their SpursPlay channel show their games & have packaged up a premium content bundle of fan engagement videos where fans pay a subscription of around 40 pounds a year.
This is the perfect place to product position MatchVision. MatchVision could be positioned as that something extra special to drive more subscriptions.
Gltah
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