You've made a very good point re SwanBay & they've been the complete opposite of the now highly successful WSC Sports, who started from modest ambitions.
From memory the story goes an NBA higher up discovered WSC Sports when the latter were covering lower leagues.
A few of these higher ups even came onboard as investors & then the doors to the NBA opened wide.
There's is an inspiring story of a good product with hard work, passion & an ounce of luck.
Perhaps the logical starting place for MatchVision for IMG is American college sports and from there who knows?
Learfield are struggling with large debt & need a big lift in revenues. Linius can provide that something new buzz in college sports for families & friends alike.
https://sports.yahoo.com/learfield-credit-rating-dropped-because-202320140.htmlIronically, in time, it may also turn out to be the Trojan horse for Whizzard education.
Linius need a few million bucks from a sticky holder who can get its products to a larger target market.
For IMG to invest 4 or 5 million in Linius (like they did with Linktree), they would get a sizeable percent ownership very cheaply plus commission on sales and a majority cut of ad revenues.
It's the logical win/win for both Endeavor & Linius shareholders. I can't see IMG turning that deal down if they genuinely intend to onsell Linius' products to their clients.
Linius is going to have to raise monies anyway, so it may as well be to a strategic holder who can help JB propel the company forward.
It will only increase IMG's motivation to sell MatchVision & Whizzard Sports to the world.
Imho
(20min delay)