Oh, hey Fibbo. I'm currently holding as nothing to lose at this...

Oh, hey Fibbo. I'm currently holding as nothing to lose at this point, a couple k, and no gains last two years to offset with the capital loss. Definitely intrigued how the personalised content tech goes as an industry (and culture) over the next fews years and if this specific stock rises to a better exit outcome, then sweet.

@Uni I tried my best mate, made my point. You have at it from here. Also, as indicated, you still don't grasp how SP moves. Either learn or admit you're being reductive for your whale/bull narrative.

Also mate, the consumer is always 'paying more'. You obviously haven't ran a business nor understand how value is generated and priced when new element are introduced.