The Fuse Has Benn Lit - Upwards Trend, page-10

"This article highlights the increasing importance of BC as a sustainable and multi-functional to plant cellulose. Due to the environmental and economic challenges associated with traditional cellulose extraction, BC offers a promising alternative. Moreover, microbial production systems for BC further improve its appeal by requiring less land, being unaffected by climate conditions, and demanding minimal water resources"

https://www.sciencedirect.com/science/article/abs/pii/S0141813025045039

In recent years, bacterial cellulose (BC), a crystalline and nanoscale fibrillar polymer, has garnered significant interest due to its superior physical, chemical, and mechanical properties compared to plant cellulose.

Lenzing group are worth around 1.5 billion Euro. I would imagine an alternative patented technology like Nullarbor would compliment their current suite of offerings !!