up until now the internet has only been commercially viable for...

up until now the internet has only been commercially viable for content providers due to advertising revenue.

this model is being turned on its head with the introduction of Apps or applications which are targeted, directed products which are cheap and easily accessible.

there are now more mobile phone internet users than home pc based internet users and this rate is growing exponentially especially in asia.

with a revenue stream that is from day one this company sounds prime to take a piece of the space Zynga is in which is widely touted as the next wave of internet development.

if this company gets 1pc of the market it will be much larger than current market cap and even if it only acheives half of its ambition it will also be huge compared to todays valuation IMO DYOR.