Even if the product were complete garbage, NUH should be...

Even if the product were complete garbage, NUH should be concerned. Samsung has something that NUH doesn't - brand loyalty and greater influence through marketing, neither of which should be taken lightly.

Not meaning to sound like a broken record player but it needs to be said. The success of beats by Dre. has absolutely nothing to do with the quality of their product and can be attributed entirely to branding and marketing.