Why not show who those competitors are? I'd be interested to...

Why not show who those competitors are? I'd be interested to know who we are 150bps from to make an assessment if we are competing in the same space and or if need to be concerned. At this point - I am not to concerned without more evidence that it's impacting new acqusition.

I agree with cryptoking and also the company literally just stated in there announcement that they are increasing front book pricing to mitigate any margin squeeze. This isn't a race to the bottom game on price.

McKenry I do agree that price is a very important consideration for consumers at this end of the market, so not discounting this, but it is not the only consideration. If in fact the WISR price is substantially higher than competitors (which I don't believe is the case) then we will see this impact new originations in the next quarterly. So it will definitely be something I keep my eye on. However, I would also expect the whole market to price up accordingly as all cost of funds are going up, unless your only goal is to steal market share. But that would come with margin degradation, as was called out in quarterly.