the grb story, page-9

Hahaha yes it is very very interesting. With target cost per carton reductions of 50% going into the future is impressive. Probabilities for a takeover in the future is very highly likely considering that WOW will want to control the complete supply and distribution chain and that is where I believe their strength lies. It makes so much sense when WOW wanting more revenue growth and complete control.

I am very curious on the success of GRB's ability to build on their own "independent" craft beer brands and how consumers view it if WOW takes it over. Competition will heat up in this space with forecasted market growth mirroring that of the US. For me personally I think 12c is a bit too much at the moment but I am prone to making really stupid decisions. For those involved with the behind the scenes trade congratulations :)

Some helpful links:

http://www.drinkstrade.com.au/ContentFiles/Documents/Drinks%20Trade/Public/Library/features/Beer/Issue%2003%20Feb-Mar%2008%20Brewtique%20-%20Craft%20or%20Boutique%20beer%20features.pdf

http://www.heraldsun.com.au/business/a-fight-is-brewing-between-the-boutique-beer-brigade-and-fosters-and-lion/story-fn7j19iv-1226254738727

http://www.theshout.com.au/2012/09/10/article/Craft-beer-to-grow-five-times-in-10-years-Coopers/CJIGAKXLFW.html

http://www.thedrinksbusiness.com/2012/08/coca-cola-amatil-returns-to-beer-with-casella/

http://www.smartcompany.com.au/food-and-beverages/20110525-brewing-up-a-storm.html