the great oz housing scam exposed, page-2

....."The pledge most likely sent Fairfax into a panic Sydney and Melbourne real estate ad revenue combined is estimated to be worth more than $100 million annually to the newspaper giant, so it doesnt pay to make them angry.".........

it is a gigantic $ figure...100 mill...

...and with it, you've given the 'stick' to a bunch of 'organised into a institute' RE Agents...

...seems like malicious manipulation is almost obligatory !

..but 'institute', i have to admit, almost makes it sound scientific !