The July 4C, page-30

As I see it, OBJ’s “technology” is about marketing.

No regulatory approvals for the concept in the market it is operating - its marketing tool.

So, this new dude with all his associated profile now has a new challenge.

OBJ

The key, is can he develop a marketing concept for a product using the OBJ “magnetic ‘ technology which the consumer will purchase in volume.

My question is - what is the point of difference to all the other products being offered in this market arena - can it offer.

The consumer is being bombarded with that much stuff in the arena of skin and hair care - they are now beginning to go into switch off mode. Walk into any retail outlet or search on the internet for cosmetics and see what offers you have available to you - its mind boggling..........plus when you sit down and ask the consumer the real question - “Does the expenditure on all this skin treatment “stuff” really improve my quality of life”

Transparency of the market place would suggest times are changing.

Is OBJ adapting to this change and is its technology relevant?

The consumer will decide.