Yesterday, further bad news came from internet betting agency Lasseters Sportsbook, which reported a surge in support for Labor after Rudd's campaign launch in Brisbane on Wednesday.
In the past week one punter bet A$30,000 on Labor wins in a number of individual electorates, while in the 24 hours preceding the Lasseters announcement the odds on a Rudd victory shortened from A$1.35 to A$1.30, while the Coalition's price blew out from A$3.25 to A$3.50.
"It will be very hard for the Coalition to win from here," Lasseters spokesman Gerard Daffy said.
