For most people, earbuds have always been just a throw-in that comes with the price of your smartphone. Most also have issues with the standard pair: depending on your ears, they don't fit all that well and often fall out.
And in a wireless, Bluetooth-enabled world, the headphone cord seems like an unnecessary and irritating holdover from an earlier era.
For electronics companies, smartphones themselves seem as though they have been maxed out. Innovation of the devices are becoming more incremental, so companies looking for areas where people might spend are turning to the accessories market. Earbuds are an area where there hasn't been much change, so they are ripe for a technological upgrade.
WAC Price at posting:
2.3¢ Sentiment: Buy Disclosure: Held
