The Lifx experience, page-17

Hi Jen. I think it varies a lot from store to store. I bought single lights at Officeworks and JB Hifi (bundle deal with Google mini), where I think they were on the shelf. I bought multiple lights plus tiles and a beam at Bunnings Chatswood, which is a big store, and they were all straight off the shelf. Bunnings Morisset doesn't stock them, but it is a smaller regional store. As you found, the staff don't have a clue, which is unusual for Bunnings, but that is just confirmation that smart lights are a new thing and they haven't yet hit the mainstream. If/when that happens: Pow!