Agree...VOD along way off from reality.
Take a walk around any JB Hi or WOW store
and you'll see that DVD's are currently to expensive,
so the initial infatuation with the being able to buy DVDs, may slide, so drop the price ...which is what MPH are doing with cheap childrens DVD.
Anyone will say they would buy the old favourites if they were a bit cheaper.
I think sales volume can multiply with some market pricing focus...which is what MPH are doing.
A shareholder and DVD buyer.
the market is clueless, page-4
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