the media and who will lead the direct action, page-11

Direct Action...

Now that would mean ESI doing something for Coldry's chances, not the media.

Direct Action:

a) Employ a Global Marketing Strategist/Lead Generator
- everything becomes easier when you have qualified leads.

b) Start spruiking to multinationals and gaining their interest and TRUST at the door
- not at conferences (this is not marketing).

c)SELL RIGHTS TO PRODUCE COLDRY
The types of companies who might venture out to build a plant to produce Coldry, are the companies found at point a).

What this company needs is modesty
- not a mother of a plan that will gain them a monopoly.


WHY not let others build Coldry production plants?
Why not sell the rights to produce and spend income on the path to Matmor?
- Every company needs a future and a future comes from having a healthy present and a pipeline of promise.
This way, the world will have caught up and built some plants and this makes Matmor Marketing to the 'ready-to-be-accepted'. Until then, Matmor is a fairy tale who's present is frozen. The end of the story cannot be has be written because start has not been started. It starts with Coldry and without is, Matmor is just lab words and experiments.


Because we did not begin stockpiling/warehousing Coldry 4 to 5yrs ago, we obviously can't begin sell the fuel fro we couldn't keep up with even one big customer - so that box can't be ticked.
Where to then...?
Before considering that, i ask this: How did it become a logical avenue to aim at building a C0ldry plant?

That's not what we do is it?
Wha is our Mission again?
Do we build production plants?
Are we producers of commercial/manufacturing buildings?


No


We have produced Coldry on a non-commercial scale, but we have demonstrated the fuel itself at a global level.

To be sure, as it were, we need to re-address the pool table for we are wobbly with our aim and won't sink an 8-ball for quids. We need to step back and be mindful of our approach to market and scale it back IMO.
It's time to dangle carrots at JV's/Venture Capitalists, etc who are looking to venture into merging coal markets.

There are a lot of them out there.
But are ESI chasing them??
And the problem is that in the race between a thousand BCE wannabees, 995 will die by the sword.
To avoid death on the battle field ESI needs to dangle carrots away from shareholders and towards Multi-nationals. It needs to be an attractive carrot.

Currently, because we volunteered to be the first to build a plant, we have zero carrot.
Everyone is waiting to see if we build a good carrot - and they are wondering if it even spits out cash (some things won't scale up and can become inefficient/uneconomical).

So our CARROT needs to be our patent.
The patent is all we have at the moment (and an unlocked Matmor future) and we should move on with Coldry and closer towards Matmor.

Fast finance will be the way of the future for ESI for the next 5 yrs IMO and this is the bigger picture that has dawned on investors.

The company needs to adopt a marketing strategy IMMEDIATELY and sell it firstly to shareholders as a form of Direct Action.

As i said, if it was done 4-5yrs ago, we could be raising money now via our warehoused pellets...sure it would be small, but it would be a side-line, not a focus.

And to be in India is one good thing, but it is not anything better than one deal in America, or Poland, or Germany...we should focus horizontally, not vertically.