Just in case a reason was required, this will explain why Megastar will become a massive success over the next 12 months.
Cisco in the US in a recent report concluded that by 2018 - 80% of all content on social media will be video media.
Approx 80% of videos on YouTube get watched for no longer than 10 sec.
Most videos on Facebook and YouTube aren't watched as they are rubbish.
Talent shows in Aust each attract over 1m viewers each episode. These shows along with cooking shows have kept stations from dying off. 1 m from an audience of approx 14 adults is very good. NOW take into account the network only makes money from advertising during the 1.5 hrs of the show. These shows once had a value of $2b each. The social media traffic goes thru the roof during these shows, but this added value goes to Facebook, or SMS company etc. MSM collects both, no one needs to leave the platform to chat with friends.
This gives us greater retention numbers, which is gold, gold for avertising $.
Currents trends on the net.
Videos are the most watched
Viral videos are watched far more than any other due to the enormous sharing from users.
Most active age bracket 16 - 28 year olds.
Viral videos have longer time frames as they run for 2-3 minutes, thus providing greater marketing leverage.
At present billions of $ have pulled from You Tube and Facebook due there inability to control their content. Very large world wide companies are sitting on billions of unused marketing funds.
20 videos on MSM will have the same effect $ wise as 30,000 videos on YouTube. We can easily monitor our content, Facebook and YouTube cannot.
MSM ticks all these boxes.
MSM will be marketing heaven to these Companies due to all the above.
Here is how fast viral videos spread, and why they are so profitable.
We must keep in mind - MSM is non-stop viral video platform, 24/7 and worldwide, with one of the best interactive apps in the world.
http://time.com/3956080/viral-videos-money/