Thats the whole point and direction of management.
Seeming to not existing is the number 1 goal.
Mass whitelabel scaling is the pathway to become a more standard feature on a credit card and does not need a prescence. Simply a "powered by splitit" is all.
Any prescense adds disenfranchisement.
Its not a legacy BNPL that requires continued advertising of itself and a marketplace so people choose it at checkout.
Just being available (at increasing places) when someone pays via credit card is all thats needed to slowly snowball into a standard feature.
It will take years and years...and may not get there.
But its will be a very interesting journey.
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