Posted 11/12/2024In FORBES MONEY FINTECH ‘Tis The Season For...

Posted 11/12/2024

In FORBES MONEY FINTECH ‘Tis The Season For Social Shopping: How Influencers And AI Are Shaping Holiday Spending Nandan Sheth Contributor I'm CEO of the fintech startup Splitit, plus an angel investor.Follow0Dec 11, 2024,09:00am ESTGETTYWhile the Black Friday holiday weekend ushered in the holiday shopping frenzy, the landscape of online shopping is poised to undergo a transformative shift, driven largely by the power of influencers and advanced AI technologies. This year, consumers are not only embracing traditional product discovery methods but are also exploring new, digitally enabled paths, making influencer-enabled commerce a key player in holiday retail. Recent data highlights the heightened role of influencers in motivating holiday shoppers, with influencers driving purchasing decisions at 10 times the rate of social media overall. At the same time, generative AI-powered chatbots are seeing a 100% increase in traffic to retail sites, according to Adobe, underscoring the evolving ways consumers will discover and research products this season.This trend toward influencer-led commerce isn’t simply reshaping how consumers shop; it’s redefining how they experience brands. Let’s explore how these key trends in influencer-enabled commerce and AI technology are likely to shape retail strategies this holiday.
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