the next great thing is already here, page-7

"The global market for vitamins and minerals has grown by 12% at constant exchange rates in the past five years. It is now the largest and fastest-growing subset of an overall global consumer health-care market worth nearly $200 billion."

Abdm, this is a great call to suggest vitamins and minerals are a prime candidate for measured dose delivery - via OBJ technology, of course.


Anecdotal evidence: Just ask anyone who takes vitamins and minerals supplements - often their urine turns bright fluro' green/yellow as their body flushes away the excess of vitamins and minerals from the supplements they are taking.

I take supplements and it turns my urine so fluro' - it positively glows in the dark - so I never miss the the toilet - even with the light off! It's that bad.

But if we were able to get our vitamins and minerals in measured dosages via a patch - from trace elements to vitamin C - we'd get the right amount, and there'd be less strain on the kidneys processing all that waste.

Of course the down side is - I wouldn't be able to pee in the dark.