New ASX Listing: Online Dating Platform to Follow Tinder’s $3.6BN Path?
Online dating is proving its initial doubters wrong.
When the online revolution first arrived back in the 1990s, Internet dating was barren ground with no participants or demand. This was most likely due to only a handful of people having online access…
Fast forward to today and mobile phone and Internet connectivity have become part of the furniture.
Nowadays, 1 in 10 adults on average spend at least 1 hour per day using dating apps on their mobiles.
Combine this with the fact that over 80% of people in developed countries now have a mobile phone…
And you have fertile ground for an on-demand online dating solution with a real difference. An Uber dating experience, if you will.
When you consider the online dating market has a few multi-billion companies jostling for supremacy, an ‘uber’ dating experience – something that is unique to the industry – could be worth its weight in infinite likes…
Especially when you consider that there are hundreds of millions of singles looking for a date across the globe – and they are increasingly using online dating sites and mobile apps.
Several sites have tried to tap into niche markets (and succeeded to some extent). Anecdotal examples include CougarLife.com (provides contact with mature women), AshleyMadison (provides contact with only married men and women), SugarDaddyMeet.com (provides contact with mature wealthy men), ChristianMingle.com (provides contact with Christians only).
These are just a handful of examples – and they all try to offer customers exactly what they’re looking for. And when successful, big things can happen.
After its recent IPO, Tinder’s parent company Match Group was valued at US$3.6BN…
This company has hopes to emulate the likes of Match and Tinder and is already doing deals that could eventually push up its value.
Most recently it struck a revenue sharing deal with Hong Kong based MenClub which is a great example of how they are able to license their scalable technology platform to media partners around the world, to rapidly grow their user base and revenues with minimal marketing expenses (more on that later).
This is online matchmaking taken to the next level, and it’s probably an early indicator of how tomorrow’s crowd-sourced, sharing-economy will function.
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DateTix
ASX: ERR
ERR Price at posting:
75.0¢ Sentiment: Hold Disclosure: Held
