The Numbers, page-34

So even on baseline 100 yowies per store (which they evidenced in trials without marketing) they only need just shy of 3,000 stores to break even

15M / 52 weeks / 100 Yowie per store = 2,884

There is every chance their revenues and sales with be exponential in 2015 as they secure more distributors, wider shelf space and launch marketing campaigns

IMO, those huge Walmarts sometimes with 20-30 isles could easily sell 500-1000+ a week with advertising, possibly a heap more. I doubt Walmart would bother with a product rollout that did not have mass volume forecast. The potential for Walmart alone is massive therefore

By end of year they should have minimum 5-10k stores, which would see them in the green big time