YOW margins exceed $0.30/unit due to changes made early last year. This was confirmed at the AGM.
List price is $1.73, but can go as low as $1.60 based on volume.
Sales targets during the trial period the target was 40/w/store. They achieved above this with some stores selling over 100/w/store. This was with limited or no marketing.
The trial was in Texas. Other colder states may have higher chocolate consumption.
The breakeven is 12 - 15m/y. They plan on production of 40m by EO March.
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