KC - I would say they should be life long users.
Firstly, the fight against cellulite or weight is continual as it primarily reflects on lifestyle.
So unless they completely change their habits of exercising or diet the battle will only perpetuate.
Throw in human nature and the cream will actually work in our favour. That is why do I have to change my diet or start exercising when I have this cream that does it for me.
Even if the cream works on cellulite appearance and not weight the perception will be that it benefits both, so give me a magic cream anyday.
No fear about 1 tube will be enough for 1 customer.
It's just a matter of how long the tube will last, and going back to human nature, if it recommends using this amount twice a day, they will use double the amount 4 times a day.
In other words, what I am trying to say is - kaching, kaching.
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