Herc, no I can't tell you specifically where you got it 'wrong' but I can suggest you reread the entire document a couple of times, I did 3-4 years ago.Cheers.
MKT The ASX can overlook its Telecomm small-caps. Here’s one diversified brand with an international footprint
Week 44 Wrap: Relatively boring week ahead of US election; HotCopper's most watched; Oz inflation at 3.5%