if P&G thought the tech were a game-changer "worth millions" rather than a gimmick they'd have bought the company with tech/patents etc... half a dozen years ago. It's really that simple.
Bulldust. We've been through this before. To take over would have cost them $500mill minimum - major shareholders simply wouldn't have let it go for any less. That's $500mill up-front cold hard cash 6 years ago. They won't pay that much in royalties over the next 10 years, so why would they pay so much up-front 6 to 16 years in advance. Makes ZERO sense. So yes it is pretty simple, but not the way you think.
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