The Real Deal, page-2

One of BUD's largest customers is Best Buys. This appears to be an order from Best Buys for sales in the second half of the year. And of course Best Buys would have more orders when required.

From the announcement:

retailers continue to plan for significant sales of smart lighting products in the second half of the year.

These first orders for LIFX White smart lights are initial stocking orders destined for the North American online and offline retail markets (with units destined for sale in the U.S., Canada and Mexico),