When people are desperate, they become sensitive, aggressive and...

When people are desperate, they become sensitive, aggressive and supersticious, they tend to find someone to be the savior to save their destined to fail investment.

However they forget they bought into the company not the CEO, and a hired none founder CEO like RJ has very limited power and motivation to change the company from the fundamental level.

So all we see is business simplification, asx ticker change, so called rebranding, pouring money into social media ads to buy new customers, all very superficial movements that can be done in months not years. Do they help? Look at the SP and you'll have the answer.