It will surprise you that they have a higher proportion of upper...

It will surprise you that they have a higher proportion of upper income shoppers than either Coles or Woolies.
Pattern is repeated world wide. There is the old saying ''poor people need bargains while the rich love them''
ALDI will place one estimated order for all it's outlets worldwide for common products from multinationals. I.O.W. let's take example of baked beans. They consolidate orders worldwide and then tell Heinz (or whoever) this is what we want and deliver as follows. What's your best price? Imagine that buying power!! Not for every item but many, many of them. And do you seriously believe large food producers empty all their cooking vats midway to change formulas etc for big order runs for different retailers? No. They usually just change the labels in the labelling machine.