You've got to take into consideration that kogan is a 100%...

You've got to take into consideration that kogan is a 100% online play though. Their online marketing is far more aggressive than the other companies. When you search for a product, the very first link that will come up with the product under the google search will be a result on Kogan. Not JB Hi Fi, not Harvey Norman etc. This is because they have completely different marketing strategies. You'd expect Kogan to have far higher online traffic way before the share price gets any where near JB Hi Fi for example. It'll definitely be interesting to watch what the traffic does over the months/years, and comparing it to the other companies is a good landmark, but a direct comparison between those companies and a correlation to share price shouldn't be assumed.