Again risk is that aerial mapping is only one regulation away from becoming nearly obsolete, except for those customers which need a very specific localised area photographed at resolution lower than 10cm.
Otherwise they could find that Digitalglobe next version of Worldview Satellites (2016) is updating global images daily at 10cm, plus those satellites also provide infrared imagery.
"DigitalGlobe is now lobbying the US government for even further relaxation of the resolution restrictions, calling for a 10cm per pixel maximum."
Another big risk of course is the cost itself and time before break even point is reached and then profit. Always have to spend money to make money. Good that they've given a basic outline of costs approx 8m per year, however would be good to see a more detailed breakdown of what those costs include. As expansion like this into a different country especially the US which is high on regulations can easily end up costing a lot more then initially planned.
Would also be good to have more detail on expected sales, what percentage of those they except to be US Government. US Government makes up for 58% of DigitalGlobe current sales.
DigitalGlobal has a MC of 2.4b
"First-year combined capital and capture costs are expected to be
around $8M. Ongoing capture costs, including expanding the
capture program to 50% of the US population, are expected to be
around $8M per year."
“nearmap US will aspire to achieve sales of between $30M and
$50M per year by December 2017."
Kat.
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