The Sandbox, page-507

Murphy said the idea for an Atari-themed hotel chain came from that nostalgia, and a well-placed contact in the industry: Steve Wozniak, co-founder of Apple. Murphy said Wozniak, who was one of the original employees of Atari, greased the wheels.They secured the rights to the Atari name and went public with the project in January of this year. "My phone was ringing from Tokyo to the Netherlands, from Hong Kong to Germany," Murphy said. "It was really insane."

Apple Co founder and Elon Musk just a couple of guys that seem to be tripping on the same “stuff ”