Very interesting. I found a clip on the AFL website. Around the 3:00 mark.
https://www.afl.com.au/video/447879/highlights-geelong-v-hawthorn?videoId=447879&modal=true&type=video&publishFrom=1591965363001A couple of thoughts. First, LiveTiles Australian HQ is in Geelong.
Also Geelong Football Club are a LiveTiles customer.
https://www.livetiles.nyc/customer-stories/geelong-fcIt could be some special sponsorship deal for local businesses/club partners due to low advertising inventory at the stadium? A lot of advertisers would have pulled ad spend due to covid and lack of audience numbers attending games.
Pretty much all of LVT's growth has been organic so far. No paid media. Perhaps as they're coming into breakeven territory, they're looking to really drive brand awareness through more paid media marketing.
Could be indicative of their current cashflow position actually. Given the current climate, I doubt they'd be spending on this kind of marketing if they weren't at least close to breakeven or profitable.