the secret

For those SEN holders currently watching the fall of their shareprice and hurting at the same time, I provide you with what I feel is an accurate summary of where SEN is at the moment.

1. Due to past events, investors and shareholders have lost confidence in Senetas and for very good reason. This can happen but it most definitely is not the end of the world as some would like you to believe. The reality is this. Yes, right now there are far better investment opportunities around but if you are in Senetas at higher levels or simply a long term supporter, you need to satisfy yourself of the recovery potential of the company. Personally I have but that should mean js to everyone else and rightly so. Here is some food for thought souced directly from the company that may help general perception and understanding at the moment.

Does SEN have a good storey to tell? Everyone has their view, that is the proverbial understatement but the following may provide some balance to subjective positions.

Senetas had the right to establish alternative distribution channels only from 10TH SEPTEMBER 2006. The primary strategy was to-:

1. RESTRUCTURE THE COMPANY AS AN OPERATIONAL ENTITY AND DEVELOP/BUILD PROCESSES THAT WERE NOT IN PLACE

2. BUILD DISTRIBUTION CHANNELS OTHER THAN SFNT TO TAKE SENETAS PRODUCT TO MARKET. THIS WORK IS NOT COMPLETE AND ALL NEW CHANNELS THAT HAVE BEEN ESTABLISHED HAVE BEEN ANNOUNCED TO THE MARKET

3. BUILD A PRODUCT STRATEGY SO THE COMPANY COULD ADDRESS ITS CURRENT AND FUTURE MARKETS -THIS HAS BEEN RELEASED TO THE MARKET

The implementation of these strategies is now well underway but as suggested previously, will unfold in the fullness of time.

The following company excerpt explaining the primary strategies really hits home. Read it very carefully and think about it in terms of what has transpired thus far and what is being set in place now.

HISTORICALLY CHECK THE SEN RELEASES AND COMPARE THEM TO WHAT HAS BEEN DONE OF LATE. THEY ARE ALL LINKED AND HAVE SUBSTANCE. HISTORICALLY THE RELEASES WERE MARKETING ORIENTATED AND IT COULD BE QUESTIONED THAT (THEIR COMMITTMENT TO DELIVER WAS TIMED INCORRECTLY )THE STATEMENTS MADE WERE TO MAINTAIN A SP THAT WAS SEEN AS ACCEPTABLE AND SHAREHOLDERS HAVE BEEN CONDITIONED THAT EACH TIME THE SP FALLS A RELEASE WILL COME OUT PUSHING IT BACK UP. THE ANNOUNCEMENTS THAT DROVE THE SP TO 91 CENTS - REREAD THEM. THE COMPANY HAS NEVER HAD THE COMPETITVE INFO/FEEDBACK WHICH IT DOES TODAY. THEY HAVE BETTER TECHNOLOGY BUT THE COMPETITORS ARE NOT AS FAR BEHIND AS THEY WERE 12 MONTHS AGO. SFNT HAS NOT SOLD ENOUGH OVER THE PAST TWO YEARS AND THE COMPANY HAD NO ALTERNATIVE SOURCES OF REVENUE. THE FOCUS OF HAVING A VC STYLE RUN COMPANY VS OPERATIONAL IS VERY DIFFERENT. THIS IS AN ACCURATE AND TRANSPARENT STATEMENT OF POSITION BUT THE STANDARD BUILDING BLOCKS FOR SENETAS ARE MUCH BROADER THAN THEY WERE A YEAR OR MORE AGO AND NOW THEY NEED TO EXECUTE AND DELIVER ON THE SALES. THE COMPANY THROUGH ITS QUANTUM INVESTMENT HAS BEEN FUTURE PROOFED AND THE NEW PRODUCTS RECENTLY ANNOUNCED WILL RE-ESTABLISH SENETAS AS A GLOBAL LEADER WITH A BROADER PRODUCT OFFERING THAN ANY ONE COMPETITOR. THE 2086 WILL ALLOW SEN TO COMPETE FOR 100% OF THE BUSINESS. 80% OF ENCRYPTION SALES ARE IPsec LAYER 3 AND SENETAS HAS ONLY BEEN COMPETING IN THE LAYER 2 AREA A NARROW BAND.

The content of this post I hope helps some of you understand that Senetas has a real future and is currently being reconfigured and reorganised to deliver the results that they should have been delivering years ago and at a time when they enjoyed a first mover advantage. But upon reflection, at this time the company was long on technology but shy on product. This is now changing.

ciao