"Propaganda expert: Tucker Carlson's conspiracy reporting 'hijacks your brain' with fear emotions
Jennifer Merciaca, an expert on political rhetoric, explained how Fox News host Tucker Carlson taps into the fearful emotions of his viewers to spread propaganda.
"It is a propaganda operation," he insisted. "It's practically on its knees for Donald Trump. They will never investigate Tucker Carlson. And the fact that Bret Baier and everybody who claims to be a journalist over there doesn't is proof of what they are. It's a propaganda operation."
Merciaca said that Carlson's conspiracy theories are designed to elicit a "fight or flight response" in viewers.
"Rhetoric scholars like me have known since Aristotle that emotions are very persuasive," Merciaca remarked. "If you can tap into people's emotions, you can get them to do what you want them to do. Media effect scholars talk about how fear appeals work through the television and cognitive scientists have actually explained that it's your body's physiology."
"So what he has is your attention because those hormones have made you attentive to his message. They've also denied you of your ability to think critically. So he has your attention but you don't have your reason. And then he deploys conspiracy theories and he's excellent at creating narratives that people will believe."
https://www.rawstory.com/tucker-carlson-propaganda/
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