For what it is worth, my intent is just to highlight some...

For what it is worth, my intent is just to highlight some failings which have had ramifications to investors, the massive drop in share price being one such example. Companies when they fail to apply the monkey says monkey do scenario must understand that this has an adverse affect on a number of fronts.

For Peets sakes, if failure to achieve plans, inform. If failure to achieve, inform early. If failure to achieve, provide simple, articulated and justified explanation. Simple request, simple business accruement = doing the right hing by investor and families.