The Times are a changin'

AGM was "Jolie laide"- that's french for beautiful ugly....or Unconventionally beauty...

MSP is charecterised by a low market cap and even smaller enterprise value thanks to the strong cash position, whilst possessing a handsome suite of products (hardware). In the figures below, taken from the 2011 Annual report, it becomes very easy to see that MSP have spent some serious coin in developing some serious awesome products.   


It’s a company also charecetrised by a boring  Chairman... and a CEO who prefers to read 6 pages of text to the gathered shareholders rather than engaging in eye contact.....but strangely I am actually comfortable with this lack of public polish..... why? Because they are conservative. There was no flashiness with anything, venue, their suits, their demeanor. These guys are comfortable being tight and composed and that is reflective in the financial performance in the last few years since Cleaves took over and formerly appointed in 2011. Since then have turned the ship around from one bleeding serious coin into a profitable one. 2016 was not profitable becuase of the establishment of AVA.


So up until mid last year these guys were plodding along with their tech products get additional distributors here and there until a shareholder introduced Maxsec to Chris Fergus.

The result of that conversation really came through at the AGM yesterday:
* Chris was a guy, happy and safe in his 3.4 billion market cap G4S
*Maxsec plodding along with some great clients but not setting the world on fire
* Chris says there is a nieche in the 4PL market, not to mention Maxsec you have great bunch of clients and products and the integration potential between the niche I see and your product suite is huge.  (4PL - A fourth-party logistics provider is an independent, singularly accountable, non-asset based integrator who will assemble the resources, capabilities and technology of its own organization and other organizations, including 3PLs, to design, build and run comprehensive supply chain solutions for clients.).
*Maxsec say ok... what  do you need?
*Chris says I need a business that I can build with my own team and some coin to build it.
*Maxsec says ok we'll cap raise 6.2 mill but Chris we need you to put in ...
*Chris says ok I buy 3% of the company and I will quit my G4S gig, and I will recruit my team, and build this. Just so you know I do feel a far weight on my shoulders.

Yesterday Chris said " I was just so impressed with the products that you MSP has" . If its not for the products why else would he and his posse jump ship and start something new, all of them quitting highly secure jobs to to go to a tint $10 mill company. I am sure he could have found seed capital from anywhere to fund the establishment of new 4PL business. I get the impression that AVA will a very polished 4PL player in the not to do distant future. Maxsec, clearly has something in their products... Chris and his teams decision to move is testament to that.

Before Chris, things were a bit sleepy at MSP despite their, but the new addition means management will now be invigorated and  thinking lot lot bigger,  like retro fitting all the buildings with BQT's smart card...see how it works

on https://www.youtube.com/channel/UCfLicPqhax7yaTynyW8HgGQ

The beautiful ugly....The management mix is so much better with Chris in the mix, before conservative prudent boring managers balanced by a freethinker and opportunist who can inspire people to action (as witnessed by his staff following).

They did say they are negotiating with a number of clients.... from the way they said it I would not be surprised with a few announcements soon.

Oh and Ava using is WISETECH Global Platform ..........


This stock will grind higher....

Seq