Hi @Tibbs you refer extensively to the January announcement to show that management were still evaluating which marketing strategy to follow. However if you read the announcement on 9 February with sub-heading "First gems now being cut in US ahead of sales to leading jewelery wholesalers next month" and states "follows last month's dispatch of first parcel of gems totalling 6,221 carats to US service providers and customers" and "first sales to leading wholesalers scheduled to take place next month" it sounds very much that they had by then decided on the direct sales approach. I therefore cast doubt on your version of history that there was no actual "change of direction". As it has panned out, all this is now history and not worth worrying about, but I just want to get the facts straight.
