When the measles vaccine was brought to market in the early 1960's (first in the US) sales were very poor. People weren't scared of measles anymore because it had become a benign childhood infection, due to improved nutrition and living conditions, while conferring life-long immunity and crucially priming a child's immune system to deal with future infections.
So big pharma, aided by their media and medico cronies, and the US government, eager to push their recently established vaccination agenda, implemented a very deliberate scare campaign to try to convince everyone that measles was a dangerous disease. After many years of propaganda the masses finally started to line up for the vaccine. Other countries dutifully followed, including Australia.
The vaccine wasn't invented because the disease was dangerous. The disease was promoted as dangerous because there was a new vaccine to market. So successful was this strategy that we've experienced such propaganda over and over again ever since..
People are so easy to manipulate when they're made to be fearful. Here's yet another classic example in this short one minute clip (which YouTube censored yet again...);
