Seven’s success in rejuvenating The Voice will be galling for Nine, which let go of the format last year. “Unfortunately, due to the age of the show and its declining demographic profile, The Voice had become by far the poorest financial performer on our slate,” a Nine representative said at the time. “We wish Seven well in their quest to revive yet another Nine show. ”The network’s premium reality format, The Block, is now being trounced in the ratings by The Voice.
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