Yes, I’ve often thought that, but the big difference is now we are doing it ourselves and not relying on a third party.
There is something compelling about an innovative and sustainable positioned brand operating in skin and hair care that excites and will excite many newbies.
Only time will tell, but Paul cannot be faulted to date. I think pods (if they take off) opens up an incredible world of opportunities.
I do believe there is a soft launch feel to current activities to iron out glitches etc before a much larger expansion online and in stores will unfold.
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