That's right..
The consumer play via the app is the quickest way to monetise and demonstrate the tech in the short/medium term. However, the real upside will come through the enterprise software strategy and hardware... but there is no point approaching companies without runs on the board and a fully developed tech given the longer sales cycle and risk averse nature of business.
Everything is on track for app launch and we should see an associated marketing campaign implemented over the next couple of weeks.
I have previously seen a demo of the app and it looks to be the goods - although I obviously haven't been able to personally verify it yet.
Cheers
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