Our mate Ian McFadyen's genius on ABC & other accountsThursday,...

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    Our mate Ian McFadyen's genius on ABC & other accounts

    So from July, the ABC will require you to have an "ABC Account" to watch iView.
    Is there any aspect of life now where we don't have to Log In just to perform a simple function?
    "Good morning, I'd like to buy half a kilo of sausages"
    "Yes sir, first can I ask you to log into your account."
    "What? I need an account at the butcher's now?"
    "Yes sir, to help us serve you better. Your account will enable you to browse your meat history and we can send you personalised suggestions based on your preferences."
    "You mean the way Netflix suggests Paraguayan sitcoms based on my viewing history, or Facebook sends me ads for combine harvesters? I just want sausages, I'm not looking for a long-term business relationship. I'll go to Coles."
    "If you like sir. They are a partner organisation. I can help you set up your Coles account, username and password too if you like."

 
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