Pity they didn't have someone who could price their transactions correctly in the early adoption phase of start up. And a team that could effect and stimulate change in the hospital processes/systems.
Poor marketers and very poor management, they might just get over the line here (the US announcement looks very good). However bound to take a while to get the transactions flowing due to an inept ability to put a change management plan into place and actually get people to change their behaviours.
Phil
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