thermalife sample

I gave my sample to a friend who suffers from lower back pain he now sweares by it and went to 2 chemists in Melbourne to buy a 75g tube but both pharmacist told him they never heard of Thermalife and encouraged him to buy Voltarin... He didn't and I told him to by online even if he pays an extra 5 bucks...
This is the problem... a little company like PNO can't compete with the big boys who look after doctors and pharmacist.... therefore, it would be better promoting and pushing the cream online at a lower price to voltarin and gain an international clientel.
My mate is a very sound and reliable person. when he goes for Thermalife I know it must be good and not another snake oil in a tube... Shareholders should be thrilled and put presure on management to give up the traditional marketing methods that sent many companies bellyup in Australia...Go for inovation in promoting and selling a wonderfull product as early feedback suggested.ZZ