Ethical, sustainable and environmentally friendly companies are on the rise. However good or bad Nullarbor is, Nanollose will have to fight with such companies for business.
Levi's, H&M, and Banana Republic use some tree-free rayon fabrics; Refibra, NuCycl, and Circulose; made from recycled clothes and even farm and food waste.
Refibra, NuCycl, and Circulose are Nullarbor's direct competitors, and this is just the beginning.
https://circulo.se/
Circulose in the press:https://www.vogue.com/slideshow/hm-conscious-exclusive-collection-2020-recycled-bio-based-materials
https://hypebeast.com/2020/1/hm-sustainable-circulose-fabric
https://wwd.com/fashion-news/textiles/circulose-hm-sustainable-fibers-retail-spring-1203453645/
https://www.fastcompany.com/90425078/this-tech-can-turn-your-old-jeans-into-a-brand-new-pair-of-jeans
https://www.dezeen.com/2019/10/31/circulose-renewcell-circular-cotton-recycled-fashion/
https://www.evrnu.com/nucycl
https://www.tencel.com/tencel-x
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