Concrete competes on price. Using Edencrete is ~50-100% more...

Concrete competes on price. Using Edencrete is ~50-100% more expensive than existing solutions. All the marketing in the world won't make any difference. A mere ~3000 gallons of Edencrete were sold outside Georgia last quarter. Sales seem to consist almost entirely of 'mates' using small quantities for highly publicised trials. Second orders are essentially non-existent. By any sane measure the product is a total commercial failure.