You are taking a defensive position, which I can understand, and I do in fact, sympathise with.
Anyway, back to the more interesting subjects of PNO
Firstly,
I looked for the Thermalife Ads. In the Sydney Sun-Herald as readers said they will be over all the Sunday papers.
I could not find the thing, This is a large paper and it is probably hidden somewhere, so if any of readers can tell me where it is, it will be greatly appreciated.
Secondly, have you seen the new pain relief cream Balckmore Flexagil, exciting to say the least, this is the stuff that is well packaged, marketed, and designed to hit the ground running, if there was a gap in the market created by the side effect of Voltarin, the new kid on the block is designed to fill it pretty fast. It is a natural product, it is very well priced. Big name behind it and big budget, TV Ads are running. But most importantly it is on the shelves already, I saw it myself yesterday, it comes on different size tubes too and it even had it is own little stand.
If Thermalife was on the shelves, I would have said it has one hell of a competitor, but considering that this is not the case yet. I am wondering what strategy will PNO put in place to beat Blackmore, because honestly, there is too many creams now in the market it is so crowded, and not all can exist profitably at once in my opinion.
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